Two Hottest Trends Collide: Social Media & Hummus

TAUNTON, Mass. –Tribe, the hummus made with love and chickpeas, gives their Facebook fans ‘everything’ to be thankful for this Thanksgiving – Everything Hummus that is. Due to popular demand, Tribe’s Limited Batch Everything Hummus has now become a permanent offering in Tribe’s already extensive flavor line up.

Originally launched as the first edition of Tribe’s Limited Batch Series, Tribe Everything Hummus won the hearts of hummus lovers across the country. Tribe asked consumers to tell them what they thought of the new Limited Batch on Facebook, and they received an outpouring of love for the new flavor. Consumers called Tribe’s Everything Hummus “perfect,” “best.release.ever” and “an outstanding creation,” while begging Tribe to “limit this batch to forever.” The Tribe team has listened to consumers by providing Everything Hummus as a “full-time” flavor in the fridge of its’ biggest fans.

“At Tribe, we take our consumers’ opinions, wants, and needs very seriously” said Adam Carr, President and Chickpea-EO of Tribe. “We were thrilled by the overwhelming response we received on Facebook where fans pleaded daily for Everything Hummus to stay for evermore. Our team at Tribe takes great pride in creating innovative hummus flavors that will give people something to talk about; so if our fans want Everything, that’s exactly what we’ll give them,” claims Carr.

Tribe’s Everything flavor was introduced in April and was intended to be on shelves for only a limited time. Everything Hummus is whipped up using perfectly roasted sesame seeds, poppy seeds, garlic and onion — a modern and unexpected take on the classic everything bagel. Tribe's Lead Chickpea Innovator tested dozens of different seed combinations and roasting types seeking the perfect mix of smooth-and-crunchy textures to deliver a big pop of that unmistakable flavor combination with each bite. Reinventing the hummus experience with innovative flavors like Everything Hummus is a continued focus for Tribe.

Tribe’s Everything Hummus is available in stores nationwide with a SRP of $3.49 and will soon be followed by another exciting Limited Batch flavor.

About Tribe

Tribe, the hummus made with love and chickpeas, goes a little crazy over chickpeas. Tribe pampers its chickpeas by treating them to a soothing bath at the Chickpea Spa. Then its Expert Matchmakers introduce them to the prefect blend of high-quality ingredients – fortunately they always hit it off. And, just before send off, Tribe’s Seasoned Spicers ensure that there is the right amount of love in every bowl. Available in a variety of delectable flavors, Tribe products are kosher-certified, vegan-friendly and free of artificial flavors, preservatives, cholesterol, hydrogenated oils and high-fructose corn syrup. Tribe is available at fine grocery stores nationwide. For more information, visit: www.tribehummus.com and www.facebook.com/TribeHummus.

Source: Tribe