Just like the old saying “You can lead a horse to water, but you can’t make him drink”, getting consumers, especially kids, to grab for healthy beverage solutions can be a real challenge. Citrus America believes if you provide a great tasting product, an exciting experience, and make it convenient, people will buy it and drink it.
“It’s a New Day for Juicing,” explains Brian Framson, Citrus America, Inc. President, “because we are offering completely new strategies for success in this segment. It’s time to give the consumers what they really want. The demand is there. We can help customers deliver Healthy Taste to the consumer, while helping them earn Healthy Profits. Our juicers have the best technology to deliver the best taste and keep their customers coming back for more.”
There has been significant research on taste, what tastes good, and how companies make food taste better. This research is an important part of the industry today. CITRUS AMERICA believes Mother Nature has done an amazing job developing great tasting products with incredible aromas and the best packaging to preserve flavor and nutritional value. Our selection of CITROCASA juicers is designed to squeeze the best tasting juice for a tasty and healthy drinking experience: on-location and on-demand.
Research from the University of Florida (Bartoshuk/Klee), published earlier this year, documents that the volatiles found in various fruit and vegetables greatly enhances our perception of sweetness. That helps explain why fresh, natural fruit and freshly pressed juices taste so amazingly good. Strawberries, for example, taste good not only due to natural sugars, but also due to the volatile flavor components. The same is true for orange juice.
The volatiles in orange juice greatly enhance the taste of fresh juice, but are impossible to capture in the industrial processes used to squeeze oranges and create shelf-stable orange juice, making the taste impossible to replicate. CITROCASA citrus juicers are designed to squeeze hundreds, even thousands of oranges every day, providing the best tasting orange juice, on-location and on-demand, and delivering the real taste of real fresh orange juice to the consumer.
Our citrus juicers have the unique technology to dramatically reduce the peel oil contamination in the squeezed juice, making sure we squeeze the best juice possible given the right fruit. Certain equipment and squeezing technologies extract higher amounts of peel oil, which can make the juice taste bitter. The trick is to extract all the great tasting goodness from an orange but leave the bitterness behind so you can have a sweet and enjoyable juice. The kind of juice people will love to drink.
ABOUT CITRUS AMERICA, INC. – Citrus America, Inc. is focused on delivering the highest quality on-demand and on-location citrus juicing solutions to the grocery, hotel, restaurant, and bar segments. Citrus America is based in Boca Raton, Florida.
Contact: 561-367-4027 | Website: www.CitrusAmerica.com
Source: Citrus America, Inc.
