Madison, WI — What’s in Store 2014, the latest edition of the annual trends publication of the International Dairy-Deli-Bakery Association™ (IDDBA), and What’s in Store Online, a collection of more than 150 downloadable tables, as well as white papers and trends articles, are now available. With 28 years of credible reporting, What’s in Store is an essential dairy-deli-bakery-cheese resource providing vital data on the growth, trends, and category changes shaping the food industry. What’s in Store 2014 is composed of six comprehensive chapters: State of the Industry, Consumer Lifestyles, Bakery, Cheese, Dairy, and Deli.
The top food and beverage trend is the consumer’s move toward wanting products that are fresh, more real, and less processed, Laurie Demeritt, CEO, The Hartman Group, told IDDBA. Consumers are exploring fresh retail departments to meet those needs. Health and indulgence are no longer considered mutually exclusive, she said. Nutritional health is taking a backseat to foods that are less processed with easily identifiable and few ingredients. Taste and quality, and the indulgence surrounding those attributes, are now part of the health equation, she explained.
“The fresh departments have a lot of creed in the minds of the consumers in terms of being the go-to place [for fresh foods],” Demeritt said. Supermarkets are expanding and curating their fresh departments, emphasizing experiential and signature items. Rotating seasonal items, local items, and items with a story behind them are key in this pleasure-rooted, curated space, she said.
“We’re finding that planning is very challenging for consumers,” Demerrit said. Pantry stocking has decreased in part because consumers must visit stores to get fresh components. They feel that food’s available anywhere, so there isn’t this impetus to plan for meals and obtain the required foods far ahead of time. Dinner is the top occasion driving shopping trips, garnering nearly one-third of grocery occasion shopping activity.
We have evolved from a cooking culture to an eating culture, so food retailers now cater not only to cooks, but also to eaters, according to Daymon Worldwide and Hartman Group’s study Reframing Retail Through the Lens of Changing Food Culture, 2012. The report explained that this seismic shift means all household members, not just mom, participate in choosing and preparing foods. Retailers can unlock the market by offering products for all levels of ability because most consumers want to be involved in meal preparation to some degree. The definition of cooking has also changed to a continuum that runs from cooking from scratch, to assembling ingredients, and simply heating meals that were bought already prepared.
US retail sales of weight management products and services will reach $38 billion in 2013 and $40.9 billion in 2016. Foods and beverages represent the largest share of sales at nearly 80%, though weight management foods and beverages have been on a declining trend. The Centers for Disease Control and Prevention projected that 37.5% of adults are obese, as well as 16.9% of children ages two to 19, according to Packaged Facts.
What’s in Store 2014, our 28th edition, is a 230-page trends report that details consumer and industry trends affecting the in-store dairy case, cheese case, bakery, deli, and foodservice departments. Its 200+ tables, developed in cooperation with leading industry firms and associations, include department sales, per capita consumption, consumer preferences, system 2, UPC, and private label sales data. The purchase of What’s in Store 2014 includes access to What’s in Store Online, a collection of downloadable tables from the book, plus white papers and trends articles (many with accompanying downloadable tables) that offer supplementary in-depth trends information. Be sure to save time using our Reference Links—these are web homepage links to all of the businesses referenced in What's in Store 2014. The cost is $99 for IDDBA members and $399 for non-members, plus shipping and handling. For more information and to order, visit iddba.org/wis.aspx.
About IDDBA:
IDDBA is a nonprofit membership organization serving the dairy, deli, bakery, cheese, and supermarket foodservice industries. Member companies enjoy many benefits and services including the annual seminar and expo, leading-edge research, training programs, management tools, and an annual trends report. For more information, contact IDDBA at 608.310.5000 or visit our Web site, www.iddba.org.
Source: International Dairy-Deli-Bakery Association™
