A Santa Monica marketplace for local florists is looking to grow with an infusion of cash from some big names in technology.
BloomNation announced Thursday that it has raised $1.65 million from Menlo Park's Andreessen Horowitz, Boston's Spark Capital, San Francisco's CrunchFund and Santa Monica's MuckerLab.
This is the first time that the two-year-old company, a member of MuckerLab's current class of startups, has taken outside investments and the cash will help it develop technology and double its current team of five.
BloomNation has created an Etsy-like marketplace for florists to sell their bouquets. The startup currently works with more than 2,000 local florists.
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