WEST CHICAGO, IL – Thanks to Southern Living® magazine and a creative home gardener, the latest Cool Wave® pansy color has a fun new name. ‘Sunshine ’N Wine’ was selected from dozens of inventive submissions in the “Name This Pansy” contest hosted by Cool Wave and Southern Living magazine’s lifestyle website “The Daily South.”
In late September, Southern Living gardening editor and “Grumpy Gardener” Steve Bender announced Evelyn Scott of Savannah, Georgia, as the contest winner, and shared the new pansy name with his blog readers. Besides bragging rights for naming the newest color in the Cool Wave family of trailing pansies, Ms. Scott received:
- A grand prize package of gardening tools and accessories
- Cool Wave gardening gear
- An autographed picture of the “Grumpy Gardener”
- Live plant samples of new Cool Wave Pansy ‘Sunshine ’N Wine’ for her garden this fall
As part of the collaboration, the Southern Living team will help promote the newly named Cool Wave Pansy ‘Sunshine ’N Wine’ both this year and next during the fall months. The Cool Wave team expects increased excitement and demand in the southern markets for the new variety. Through commitment to national media and public relations initiatives, the impact of the Cool Wave brand continues to grow, and growers and retailers enjoy the benefits.
“Involving Southern Living readers for the new Cool Wave Pansy name was rewarding, both for our team and for the thousands of home gardeners who rely on pansies for their cool-season color,” says Claire Watson, Brand Manager for Cool Wave Pansies. “We feel the excitement around the Southern Living contest and the addition of this new color into the Cool Wave portfolio will continue to build demand for the plants at retail, bringing further engagement with the Cool Wave brand.”
Cool Wave Pansy ‘Sunshine ’N Wine’ will have its industry debut at 2014 Spring Trials. Seed will be available to growers in May 2014 for retail sales in fall 2014. Growers are encouraged to harness the power of the Wave® brand with distinctive packaging and free regional and seasonal signage to help them sell the most known bedding plant.
For more information about Cool Wave Pansy varieties, culture and full brand support, visit the PanAmerican Seed website at www.panamseed.com.
PanAmerican Seed is an internationally renowned breeder and producer based in West Chicago, Illinois, that produces high-quality and best-performing flower varieties, including Super Elfin® impatiens, Matrix® pansies and our award-winning series of Wave® petunias and Cool Wave® pansies. Research facilities in North and South America, the Pacific Rim and Europe enable us to test and evaluate new varieties under numerous climatic conditions. Our state-of-the-art seed distribution center guarantees quick, efficient processing of orders for our worldwide customers. For more information, visit panamseed.com.
Source: Ball Horticultural Company
