LOUISVILLE, Ky. — Jack Daniel's(R) Tennessee Whiskey announced today that it is partnering with Completely Fresh Foods, Inc. to launch a line of Jack Daniel's ready-to-eat meat entrees available nationally in refrigerated sections of grocery and club stores.
With the success of the Jack Daniel's line of barbeque and grilling sauces, the launch of Jack Daniel's ready-to-eat entrees is a natural fit for the brand. The heat-and-serve offerings include baby back ribs, roasted beef brisket, pork loin, barbecue pulled pork, barbecue pulled chicken and other "center of the plate" home meal products. All varieties are prepared with the special flavoring of Jack Daniel's Tennessee Whiskey.
"The launch of this premium line of Jack Daniel's ready-to-eat meat entrees continues to emphasize the long-established connection between Jack Daniel's Tennessee Whiskey and barbeque," said David Dorsey, vice president and director global licensing and sales promotion for Brown Forman Corporation, Jack Daniel's corporate parent. "The unique mellow taste of Jack Daniel's has long been recognized for adding a delicious touch to marinades and sauces, and now consumers can go to their supermarket or club store and purchase the finest ribs, barbecue meats and chicken prepared with Jack Daniel's Tennessee Whiskey, and then just heat, and serve at home," said Dorsey.
The national launch comes at a time when grocers are experiencing increasing popularity and consumer demand for higher quality fully prepared ready-to-serve entrees for use as home meal replacements (HMR). In fact, the retail market for refrigerated foods in U.S. grocery stores is projected to reach $55 billion in 2009 (source: Datamonitor).
"At Completely Fresh Foods, our mission is to provide world-class products and we are incorporating special cooking and preparation methods to create authentic Jack Daniel's brand products including slow cooking for up to nine hours, hand application of proprietary Jack Daniel's flavored spice rubs, and oven glazing, an extra step that builds in flavor," said Josh Solovy, President of Completely Fresh Foods, Inc.
Jack Daniel's ready-to-eat meats were introduced into test markets in September, 2008 in Southern California and have since expanded distribution across the United States, moving into leading grocery banners such as Albertsons, Kroger, Supervalu, Ahold and COSTCO locations.
"The Jack Daniel's meat products have already established a strong foothold in the U.S. grocery sector and are proving to be one of the fastest growing new meat product introductions in the last 10 years," said Solovy.
Promotion and advertising support for the roll-out of the Jack Daniel's ready-to-eat meat products varies by grocery chain and by state in conformity with applicable state and federal regulations. Promotional activities include in-store displays, coupons, in-store product demonstrations and promotional advertising.
About Completely Fresh Foods
Completely Fresh Foods (CFF) is a privately held food processor and distributor of fully cooked beef, chicken, pork and seafood products located in Montebello, California. CFF services the retail grocery industry. The Jack Daniel's brand name and trademark are used under license from Jack Daniel's Properties, Inc., with exclusive use for beef, pork and chicken in the retail sector. For more information on our exciting family of meat products, merchandising materials and menu ideas, contact Completely Fresh Foods at 323.722.9136 or visit our website at www.completelyfreshfoods.com
About Jack Daniel's
Officially registered by the U.S. Government in 1866, the Jack Daniel Distillery is the oldest registered distillery in the United States and is on the National Register of Historic Places. Based in Lynchburg, Tenn., the Jack Daniel Distillery is the maker of the world-famous Jack Daniel's Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey and Jack Daniel's Country Cocktails. Jack Daniel's encourages its friends to drink responsibly.
Source: Completely Fresh Foods / Jack Daniel's
