NEW YORK – Since Hillshire Brands (HSH.N: Quote) spun off from the Sara Lee Corp. last June, CEO Sean Connolly has made a point of thinking outside the box – and even beyond the traditional pig and cow.
Connolly, 47, joined Hillshire last year after serving as the president of Campbell North America (CPB.N: Quote). He has focused for the last year on energizing the brand, best known for Jimmy Dean sausages. He is trying to reach a broader and younger consumer base and get creative with poultry and even no-meat options.
He has also tried to foster a more collaborative atmosphere at work, moving into a office with an open design and no special "executive row."
"I am incredibly pleased with the amount of progress we've made in first year, but I am clear-eyed about the fact that it's the first year," he said in an interview this week with Reuters.
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