IRVINE, Calif. – The California Avocado Commission (CAC) is putting the finishing touches on its plans for the Produce Marketing Association (PMA) Fresh Summit October 18-20 in New Orleans. CAC communications will focus on California avocado proximity to the U.S. market and the Commission’s marketing programs to support retail sales growth.
“PMA Fresh Summit is unparalleled when it comes to networking, gathering business information and staying on the forefront of trends,” said Jan DeLyser, CAC vice president of marketing and outgoing chairman of PMA. “The expo provides the ideal venue for our team to meet with existing and potential customers to discuss opportunities to maximize sales with California avocados.”
At Fresh Summit CAC staff will share current research about California avocados and avocado category performance potential. CAC’s Fall California Avocado Tracking Study results will be available, with insight into the data that inspires CAC’s campaign messaging. Market-level category score cards will be available for retailers interested in learning more about opportunities to maximize sales during the California avocado season.
“We are also excited to invite Fresh Summit registrants to CAC’s booth 3015 for a preview of our 2014 marketing plans,” said DeLyser. “Retailers visiting our booth will have access to the latest avocado research and the opportunity to enjoy some memorable California avocado dishes highlighting the flavors of the region created by New Orleans’ chef Susan Spicer.”
Spicer has created three new California avocado recipes with Crescent City flair, and will sample them in CAC’s booth on Saturday and Sunday. Spicer has been cooking professionally since 1979, mostly in New Orleans, with a stint in Paris in 1982, and has made numerous guest chef appearances around the world. For the last 20 years, she has been chef and co-owner of Bayona, in the French Quarter, which was voted Number One in Gourmet magazine’s Reader's Choice Poll of America's Top Tables, New Orleans. Spicer also is owner and chef of Mondo in the Lakeview neighborhood of New Orleans and serves on the board of the Gulf Restoration Network.
This year CAC is supporting the Produce for Better Health Foundation’s Supermarket Registered Dietitians (SRDs) Fresh Summit program as a sponsor. CAC is planning a special program for the almost 30 participating SRDs who will visit CAC’s booth throughout the day on Saturday. At CAC’s booth 3015 the SRDs will learn more about avocado nutrition and the California avocado programs the Commission has to support SRD communications.
CAC will be active in social media leading into and throughout Fresh Summit with Twitter® and Facebook® posts directed both to trade and consumer audiences.
About the California Avocado Commission
Created in 1978, the California Avocado Commission strives to increase demand for California avocados through advertising, promotion and public relations, and engages in related industry activities that benefit the state’s nearly 5,000 avocado growers. The California Avocado Commission serves as the official information source for California avocados and the California avocado industry. For nutrition information and recipes visit CaliforniaAvocado.com, or join us on Facebook at Facebook.com/CaliforniaAvocados and @CA_Avocados on Twitter, Pinterest and Instagram for updates.
Source: California Avocado Commission
