Just BARE Adds More Variety & Larger Sizes To Its Fresh Chicken Lineup

ST. CLOUD, Minn. — Just BARE®, a premium natural chicken brand with no antibiotics ever, no added hormones, and no animal by-products (vegetable and grain fed), is boosting variety and versatility within its fresh retail line with new cuts and larger package sizes. With all products traceable to independent family farms and third-party certified by the American Humane Certified® Farm Program, Just BARE appeals to consumers who seek more responsibly raised chicken as well as a higher standard of all natural.

Launched nationally in early 2009 and distributed by St. Cloud, MN-based GNP Company™, the Just BARE product line has grown from nine fresh items for retail grocery stores to more than 30 fresh and frozen items for the retail, deli and foodservice markets. According to Julie Berling, director of brand advocacy and marketing for Just BARE, this most-recent addition to the brand’s fresh retail line meets a growing demand for premium natural chicken suitable for more diverse culinary applications and family sizes.

“We are continuously evolving to serve the needs of those consumers who are more conscious of what they’re feeding themselves and their families as well as the integrity of the practices and people behind those products,” said Berling. “To that end, we’ve expanded the serving and cooking versatility of the Just BARE line to better meet the needs of their meals and menus.” The six new fresh retail items include a small pack of bone-in thighs (1.25 lbs.) and family-pack sizes of hand-trimmed boneless skinless chicken breast fillets, drumsticks, bone-in thighs, bone-in split breasts, and wingettes and drummettes (wing portions). According to Berling, these new items help round out the brand’s fresh retail portfolio, making the line more attractive for retailers to carry.

All items are available for shipment now. The suggested retail prices (SRPs) for the new items range from $3.29 per package for the smaller pack of bone-in thighs to $12.99 per package for the family pack boneless skinless breast fillets. Package sizes and SRPs for all the new items in the fresh line follow.

Find more information and recipe inspiration for these new products on the brand’s website at JustBareChicken.com. Additional marketing support will include on-pack stickers and shelftalkers to announce the new items, as well as online and print advertising in select markets. Retailers interested in learning more about or carrying these new products can contact GNP Company’s customer care and service team at 1-800-892-8569 or tradecustomer@gnpcompany.com.

About Just BARE® Chicken | Go Minimal
Just BARE® is distributed nationally by St. Cloud, Minn.-based GNP Company, a family-owned provider of premium chicken products to retail, deli and foodservice customers. Its message to "go minimal" stands for the idea that less is more in cooking and in life. Just BARE is all natural with no antibiotics ever, no added hormones, no animal by-products (vegetable and grain fed), third-party humane certified and traceable to the family farms where the chicken is raised. To trace a package to the family farm, learn more about Just BARE and its products, or find simply delicious recipes, nutrition information and general cooking and safe handling tips, visit JustBareChicken.com. For more information about its “mother hen” company, which employs more than 1,600 people and partners with nearly 350 family farmers in Minnesota and Wisconsin to produce wholesome, high-quality chicken, visit GNPCompany.com.

Source: GNP Company