New University Of FL-Developed Strawberry Varieties Bred With A Focus On Flavor

GAINESVILLE, Fla. — With the time for Florida growers to plant strawberries right around the corner, it won’t be long before Florida-grown strawberries appear in grocery aisles.

And for some of the best-tasting strawberries on the market according to multiple taste panels and tests, shoppers can simply look for those grown in the Sunshine State, thanks to work by the University of Florida.

Researchers with UF’s Institute of Food and Agricultural Sciences have continued to improve the quality and flavor of Florida-grown strawberries, as evident in their latest releases of the cultivars Winterstar and Florida Sensation.

Winterstar will be available in grocery aisles this winter while Florida Sensation is slated to be available next year.

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