Say goodbye to the Sorrento Cheese brand.
The Sorrento brand, which has been part of Buffalo’s cheese-making for 66 years, is being eliminated by the French food giant that has owned the local business since the 1990s.
In its place, all of Sorrento’s products – from ricotta and mozzarella to snack cheese products – will be rebranded under the Galbani brand, a worldwide brand also owned by Groupe Lactalis that has products sold across Europe, Japan, Canada and other countries.
Sorrento officials stressed that the elimination of the Sorrento brand name will not lead to other changes at the company’s Buffalo factory on South Park Avenue, which has more than 570 employees.
“Our plan is everything stays the same or gets bigger,” said Angela Fisher, Sorrento Galbani’s marketing director.
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