Marketers of Prince William Sound's wild seafood are enlisting the help of three budget-conscious bloggers to spread the word on the affordability of sockeye, pink and keta salmon in nutritious meals.
The promotional campaign of the Copper River/Prince William Sound Marketing Association is being spearheaded by Jessyka Dart-Mclean, the association's marketing coordinator, who dubbed the small-scale marketing program The Sound Bounty Crew.
Dart-Mclean chose bloggers Sara Tetreault of Go Gingham (www.goginham.com) in Portland, Or., Megan Keno of Wanna Be A Country Cleaver (www.countrycleaver.com, in Seattle, and Krista Dearden of Budget Gourmet Mom (www.budgetgourmetmom.com) in Eagle Mountain, Utah, to spread the word. Each of the women will work with salmon in any way that meets her family's budget, lifestyle and taste preferences.
The marketing association sent each of the women a whole fresh Prince William Sound sockeye salmon in July. The second shipment will include frozen and portioned fillets of pink and chum, and the final package will include canned salmon and salmon burgers.
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