DAKOTA DUNES, S.D. – Tyson Fresh Meats, Inc., is helping consumers celebrate their smallest successes at home with a new Star Ranch Angus® beef promotion. The “Small Success” promotion runs through October 15, and encourages consumers to celebrate their family “wins” with their favorite Star Ranch Angus steaks. Tyson Fresh Meats is a subsidiary of Tyson Foods, Inc. (NYSE: TSN).
To help families create great celebratory meals at home, customers purchasing $20 or more of Star Ranch Angus steaks can order a free cookbook through a mail-in order form available at the meat case, while supplies last.
The promotion also includes an online contest where customers can share their family’s success for weekly chances to win a prize pack from Star Ranch Angus beef.
“We want our customers to grill Star Ranch Angus steaks to celebrate all of their family successes,” said Rick Janke, brand manager for Tyson Fresh Meats. “Whether it’s acing the first big test of the school year or surviving the first week on a new job, sharing a meal together at home is a great time to recognize accomplishments of family members.”
Consumers can log on to the contest page, submit a photo and short description of their family member’s success and share the cut of Star Ranch Angus beef prepared to celebrate that success.
Each Friday during the promotion, one person will be selected to win a prize pack. One grand prize winner will be determined by public voting at the end of the promotion to win a $150 gift card to the supermarket where they purchase Star Ranch Angus steaks.
Full rules are available at http://starranchangus.com/contest-rules.
For more information on the Small Success promotion, visit www.StarRanchAngus.com/celebrate.
For business-to-business information on Star Ranch Angus beef, visit http://www.tysonfoods.com/Business-to-Business/Fresh-Meats/Branded-Programs/Star-Ranch-Angus-Beef.aspx
Visit the recently-revised TysonFoods.com for more details about the company. New features on the site include an image gallery, a video library and additional information about our leadership and international operations. Find the closest Tyson Foods location with the interactive map, pick up all sorts of stats from our fact book or get the latest SEC filings from our investor relations page. You also can follow us on Twitter @TysonFoods.com and at Facebook.com/TysonFoods.
About Tyson Foods
Tyson Foods, Inc.(NYSE: TSN), with headquarters in Springdale, Arkansas, is one of the world's largest processors and marketers of chicken, beef and pork, the second-largest food production company in the Fortune 500 and a member of the S&P 500. The company was founded in 1935 by John W. Tyson, whose family has continued to be involved with son Don Tyson leading the company for many years and grandson John H. Tyson serving as the current Chairman of the Board of Directors. Tyson Foods produces a wide variety of protein-based and prepared food products and is the recognized market leader in the retail and foodservice markets it serves. The company provides products and services to customers throughout the United States and approximately 130 countries. It has approximately 115,000 Team Members employed at more than 400 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson Foods strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it.
Source: Tyson Fresh Meats, Inc.
