LOS ALAMITOS, CA – Frieda’s Specialty Produce is prepared to help retailers scare up specialty sales with a wide produce selection and merchandising tips for creating a Halloween destination display for third year in a row. The company will also support produce sales with an October “Spooky Foods” social media campaign to drive shoppers into stores.
“While shoppers look for creative ideas for their Halloween parties, they are also looking for a healthy alternative to offset that sugary candy,” said Karen Caplan, Frieda’s President and CEO. “The great thing about specialty produce is that many of them are already scary looking! With some suggestions through our social media campaign, shoppers will come to the store looking for the spookiest, healthy items to add to their party menus.”
A Haunting Halloween destination display can include Kiwano®, Dragon Fruit, Buddha’s Hand Citron, Black Garlic, Rambutans, Ghost Chile, Orange and Purple Cauliflower, and Stokes Purple Sweet® Potato. Frieda’s also offers a variety of seasonal Mini Pumpkins and Ornamental Gourds which are perfect for decoration.
Frieda’s “Spooky Foods” social media campaign encourages consumers to include specialty fruits and vegetables in their Halloween celebrations. Launching in October, the campaign will highlight the 2nd annual Kiwano® carving and decorating contest and a “Spooky Foods” Pinterest board which provides inspiration on Halloween tablescaping and fresh snacking ideas.
“What shoppers see on Facebook and Pinterest inspires them and piques their interest: for examples, how to turn a Kiwano® into a little monster or Lychees or Rambutans into eyeballs,” added Caplan. “Our Spooky Foods campaign provides great Halloween ideas and lets shoppers know where they can find those items—in your stores!”
About Frieda’s Inc.
Frieda’s Inc. celebrates more than 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda's was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman, and is still a family- and women-owned business today. With the mission of changing the way America eats fruits and vegetables, Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic and many more. Frieda’s officially declared 2013 as The Year of Purple. Find Frieda’s on Facebook, @FriedasProduce and www.friedas.com.
Source: Frieda’s Inc.
