We're just back from Fun N Sun in Santa Barbara and a lot of attendees said it was the best Fun N Sun yet. Kitayama Brothers staff and shareholders had a great time and I think we may have gained a little business. Imagine that, actually feeling like a trade show was worth all the effort. Thanks NORCAL!
One of the reasons the show was successful is because the flowers, the farmers and the programs were genuine. Nowadays consumers want genuine. Fun N Sun was a collection of the finest growers in California and each has a genuine story about how they have survived and thrived in this great but challenging industry.
Another reason we like to attend these events is we have to periodically think outside of the box. I attended a presentation by J Schwanke where he lamented the fact that there might only be one carnation grower left in the USA.
To read the rest of the story, please go to: Kitayama Brothers
