Despite being the world’s most consumed meat, the National Pork Board is still looking for more ways to promote “the other white meat.” It launched Pork Social, the pork-based social network in February, and in April it rebranded several names of popular pork cuts.
The Loin/Iowa Chop is now known as the Pork Porterhouse Chop, the Pork Rib Chop Center is now the Pork Ribeye Chop-bone-in, the bone out version is just the Pork Ribeye Chop and finally the Top Loin Chop is now the Pork New York Chop.
The rebranding of names was done in conjunction with the National Cattleman’s Beef Association after an 18-month research period. Confusion among consumers was one of the purposes for the change, and Director of Retail Marketing for the Pork Checkoff Patrick Fleming commented on the matter in the July 2013 issue of Iowa Pork Producer.
“Research shows that consumers buy cuts they are familiar with,” Fleming said. “Now, once they get their New York chop or Ribeye chop home, they can grill it in the way they’re familiar with.”
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