Bakersfield, California, USA – Sun World International LLC recently launched its consumer-friendly mobile site to provide smart phone and tablet users faster and easier navigation of the company’s website.
“We recognize the massive growth of mobile internet usage. Sun World’s new mobile site ensures that however consumers interact with our brand online, they have a positive experience. We’re delivering the information consumers want in the format they want,” said Senior Vice President of Sales & Marketing Gordon Robertson.
The mobile site delivers faster upload speeds and better small screen navigation. Consumers can quickly scroll through product images and videos, learn about Sun World’s signature products, such as MIDNIGHT BEAUTY® black seedless grape or tasty LE ROUGE ROYALE® peppers, find ways of enjoying these delicious products through recipe recommendations, and directly contact the company with product feedback.
In addition, the mobile site has a special section dedicated to Food Safety and Traceability where consumers can enter a numeric code or scan a QR code found on grape clamshells and specially marked grape and pepper bags to connect back to the farm using the Foodlink TRUETRAC traceability system. Consumers can learn about the product’s growing locale and meet the farmer who grew their product.
To experience the new Sun World mobile site, follow the QR code or go to www.Sun-World.com.
About Sun World International, LLC.
Sun World first sunk its roots into the fresh fruit and vegetable industry in 1976. The Company began as a packer and marketer of fresh produce, and today, breeds, grows and markets its signature proprietary varieties and brands such as SUPERIOR SEEDLESS®, SCARLOTTA SEEDLESS® and MIDNIGHT BEAUTY® (grapes), BLACK DIAMOND® (plums), HONEYCOT® (apricots) and LE ROUGE ROYALE® (sweet peppers).
Sun World is proud to offer a full line of proprietary and public seedless grapes, sweet peppers, stonefruits, and other distinctive fruits and vegetables. The company harvests over 10,000 acres of farming land, maintains a network of 950 domestic and international partner growers, and markets over 11.5 million cartons of fresh fruit worldwide.
Source: Sun World International, LLC.
