Britain’s fourth-biggest grocer said controlling the ripening process would mean it is able to ripen the UK’s most popular fruit more slowly.
The factory in Boston, Lincolnshire, was once owned by Del Monte but has been empty since 2011. Morrisons, which sells half a billion bananas a year, said that controlling the supply chain meant it would be able to cater to customers who want to enjoy their fruit at different stages of ripeness.
“Customers tastes vary considerably with some preferring to buy their bananas with a tinge of green in order to ripen them at home, while others want more yellow, mature bananas that are sweeter and can be eaten straight away,” it said.
Morrisons, which prides itself on running its own manufacturing sites such as abbatoirs and bakeries, has teamed up with Global Pacific, a specialist in tropical fruits, to run the factory. It said the move would save the group money as well as improving quality.
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