Paper or plastic isn’t the only decision facing shoppers at checkout.
Brick-and-mortar retailers are out to prove they are every bit as convenient as their online competitors – maybe more so. After all, buying from a traditional store means customers get their goods immediately. Still, retailers are offering customers several choices at checkout to make sure the shopping experience is a pleasant one.
Kroger Co., for instance, has launched a new app that works on Android and Apple smartphones. A cashier can scan a mobile device, which will call up a shopper’s fuel points, coupons and other information.
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