WASHINGTON — It was one of the simplest yet most acclaimed marketing strategies in recent decades.
Got milk?
A simple slogan for a seemingly simplistic staple of the American diet — and one that belies the absurd complexity of the policies that undergird the nation's multibillion-dollar dairy industry.
Dale Cole's dairy operation is a case in point.
Cole Farm is in Sidney, about 60 miles from Oakhurst Dairy's processing and pasteurization facility near downtown Portland. Within 48 hours of being loaded onto tanker trucks at the farm, milk from Cole's 85 cows could be chilling in the dairy case at the Hannaford supermarket one-quarter mile from Oakhurst's plant or the Shaw's about 10 miles from Cole's farmstead.
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