Oconomowoc — The humble, unassuming bratwurst has become an indispensable part of many small businesses across Wisconsin of late, and along the way the sausage has undergone a makeover that would make a high-brow fashionista drool.
The transformation of the brat comes as small meat markets and grocers seek to stand out in a crowded market where everyone from pharmacies to home improvement warehouses are selling food. The result has been an increasingly wild variety of brats, and consumers are snarfing them up by the ton.
"People have embraced unique flavored bratwursts," said Jeff Sindelar, an associate professor who studies the meat industry at the University of Wisconsin-Madison. "Many consumers are looking for the next unique flavor of bratwurst.
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