Kroger Co. is expanding a line of small, discount grocery stores that mainly carry its in-house brands.
Ruler Foods, a discount grocery store that sells Kroger brand food and a limited assortment of other national brand items, opened its 18th location, according to the Commercial-News in Danville, Ill. It’s part of JayC Food Stores, which was purchased by Kroger in 1999.
Keith Dailey, spokesman for Kroger (NYSE: KR), said Ruler Foods is still a test concept for the grocery giant.
“We have high hopes for it and we’re pleased with the results so far,” Dailey said. “It’s too soon to say whether it opens in other markets.”
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