Grocery retailers are concerned as they face increased cost pressures, and seek solutions to help preserve revenue – particularly in the highly critical meat department. How can they reduce product loss/shrink that impacts their ability to keep shelves stocked with consumers’ favorite cuts of beef during the peak grilling and outdoor cooking season? Will challenges managing store shrink during a period of relative uncertainty contribute to price increases beyond consumer comfort levels? Are consumers’ misconceptions of color as a beef freshness indicator hindering adoption rates of next generation packaging formats that could address concerns such as these?
Market research experts from the National Cattlemen’s Beef Association, which contracts to manage programs for The Beef Checkoff, will join representatives from Sealed Air’s Cryovac® food packaging brand for a one-hour virtual press conference to reveal how consumers view beef available at retail and provide insights on factors influencing consumer acceptance of meat case innovations.
WHO:
Webcast presenters include:
• John Lundeen, Executive Director, Market Research, NCBA, a contractor to The Beef Checkoff
• Wendy Neuman, Director, Market Research, NCBA, a contractor to The Beef Checkoff
• Shawn Harris, Fresh Red Meat Marketing Expert, Sealed Air’s Cryovac® brand
• Jerry Kelly, Food Retail Expert, Sealed Air’s Cryovac® brand
WHEN:
Thursday, June 13, 2013
1:00 – 2:00 p.m. (EDT)
The press conference includes ample time for reporters to submit questions to panelists electronically. Individual interview opportunities also are available upon request.
WHERE:
Via live audiovisual webcast. Register here to participate: https://event.webcasts.com/starthere.jsp?ei=1018037
Source: The Beef Checkoff & Sealed Air
