THIBODAUX, La.– When Donny Rouse decides to replace his biggest selling brand of deli meat with a new one, you can be sure he's found something significantly better. After hundred of taste tests, and a visit to their state-of-the-art facility five miles south of San Francisco, Rouse chose Columbus deli meats as his new, main line of sliced-to-order meats.
"Our customers live to eat," says Rouse, managing partner of his family's company. "Columbus turkey, ham, chicken and roast beef are the best tasting, most flavorful deli meats we've ever tried. This line deserves to be in our deli case next to our great local brands like Chisesi and Manda, and our own Rouses line of premium deli meats."
Rouse expects customers to love Columbus the same way he does. "Our customers want to feel special. Ten years ago, Boar's Head was what's best, but now you can find the same Boar's Head meats pretty much anywhere."
Quality and flavor were what sold Rouse on Columbus. "I live to eat, too," says Rouse. Columbus uses whole cuts of premium meat, and spices and herbs are hand-rubbed, never injected. The meats are naturally slow roasted with imported wood from the Black Forest in Germany, then quickly chilled to lock in flavor. The entire line is 100% gluten free, 0% trans fat, and contains no artificial flavors, fillers, MSG or nitrates.
Columbus sliced-to-order deli meats will be sold exclusively at Rouses within the grocer's footprint. "One of the things I enjoy most about the grocery business is sharing what I love with our customers. We work hard to be first-to-market and exclusive with extraordinary products like Columbus."
About Rouses
www.rouses.com
Rouses Markets is one of the largest independent grocers in the United States. Owned and operated by a second and third generation of the Rouse family, the Louisiana-based company has 38 locations in two states, and employs over 5,400 team members. Rouses Markets has been consistently voted best supermarket and best place to work.
Source: Rouses Markets
