Larkspur, CA – Everyone loves a free sample! And retailers know consumers are not the only people to benefit; according to a study entitled “Report on In-store Sampling Effectiveness”, providing free samples can increase sales by as much as 475% the day samples are distributed! But customers feel uneasy about the waste associated with using a plastic utensil for a few seconds that will live in the landfill and oceans for centuries. A record-high 71 percent of Americans consider the environment when they shop, up from 66 percent in 2008. Retailers, like Hy-Vee, are using EcoTasters instead of plastic to show customers their commitment to a sustainable future.
Peggy Cross, Founder of EcoTensil, will be at this year’s IDDBA Show in Orlando, Florida. Peggy will be at Booth #5635 from June 2-4th to help other retailers learn about how they can reduce waste from their sampling campaigns using EcoTensil products. EcoTensil’s silky-smooth paperboard spoons are made in America from sustainable materials. The spoons take up 1/5 the space of plastic or wood utensils, making them cost-effective to ship, store, and use. EcoTasters, EcoTensil’s greenest product, are compostable, recyclable, and made from sustainably forested material (FSC). They are perfect for in-store demos, events, and other sampling opportunities. EcoTasters were awarded “Best Green Product” by Retailers at Natural Products Expo West!
At IDDBA, EcoTensil will be launching the NEW EcoSpoon6! A full-sized, longer lasting spoon that is moisture-resistant and perfect for a big bowl of frozen yogurt or hot chili. Ideal for demos, in-store sampling, delis, events, C-stores, institutions, fro-yo shops and more.
One of the greatest benefits of EcoSpoons and EcoTasters is that they use much less material than other disposables; 5000 EcoSpoons fit in the same sized box as 1000 plastic or biodegradable spoons! This means they ship and store very efficiently as well.
1 http://www.retailtouchpoints.com/in-store-insights/350-a-fresh-look-at-in-store-sampling
2 http://www.environmentalleader.com/2013/04/03/71-of-consumers-think-green-when-purchasing/
Business owners have been sharing their feedback about how EcoTensil’s have enhanced their in-store demonstrations:
“The customer response to EcoTasters was overwhelmingly positive and the demo specialists absolutely loved them.”
— Melissa Taverse, Demo Program Coordinator Whole Foods Market, NA
“EcoTensil spoons are a huge hit at our store! Customers, staff, everyone and the environment, are so thankful for your product! – Julie Robinson, Demo Coordinator, Brattleboro Food Coop
After years in the packaging industry, Peggy understood that sampling didn’t have to be detrimental to the environment. “I knew that we could design a sampling utensil that could be a win-win-win situation: for the consumer, for the retailer and for the planet. There are a number of ways retailers can reduce the waste from sampling campaigns including using compostable cups as well as EcoTasters, while providing separate compost receptacles. Many locations have groups that will pick up compostable waste for free and turn it into productive rich soil.
To experience sampling with an EcoTensil please visit Booth # 5635 at IDDBA or find a free product sample of the EcoTaster Mini in this month’s issue of Deli business! Those unable to attend can also connect with EcoTensil at the Fancy Food Show Booth #4662.
About EcoTensil Inc.
EcoTensil manufactures ultra-green, silky-smooth paperboard spoons in the U.S.A. from sustainable material, including FSC paper-stock. All products use significantly less material than any other plastic or “biodegradable” utensils. The unprecedented sturdy designs are simple, smart and convenient. EcoTensil products are highly compact, providing significant efficiency and savings in shipping and storage. EcoTensil products provide a brighter future by creating a smaller carbon footprint and less plastic for our oceans and landfills than any other disposable utensils. EcoTensil also offers a wide range of fun and efficient on-package utensils as well. Visit www.ecotensil.com for more information or to order.
For product samples, press materials, or further information, please contact Lindsey Beedle at lbeedle@christiecomm.com or (805) 969-3744.
Source: EcoTensil Inc.
