A new website for Interrupcion* Taste Me Do Good* provides retailers and consumers with useful educational tools on Taste Me Do Good* fair trade produce items. “The new site contains a wealth of information for consumers and retailers alike and is a convenient tool for educating the market on where our fresh products come from and how they are grown,” says Rafael Goldberg, CEO of Interrupcion* Taste Me Do Good* in Brooklyn, NY. “Consumers are increasingly making buying decisions based on social responsibility factors and our site helps explain the positive impacts our Taste Me Do Good* Fair Trade products have on the agricultural workers and communities we rely on.”
The site highlights principal Taste Me Do Good* products and explains varieties, nutrition information, social and environmental impacts, and usage suggestions. Goldberg states, “Our goal with this website is to educate consumers about how our products and our values address their concerns and needs and provide them with healthy and nutritious options that empower them to connect their purchasing power to the creation of better outcomes for everyone.”
Retailers may find the site useful as an employee education tool. “The site generates a full understanding of the components, characteristics and differences in our products,” says Goldberg. “It’s an easy reference on the various production methods and social impacts for retail associates to better educate themselves and be able to answer customer inquiries.”
The site also serves as a ready-to-use promotional tool for retail customers. “Stores can capitalize on the tremendous amount of information to educate their customers by linking with us and sharing on social media outlets,” suggests Goldberg. “Additionally, ready-to-use Point of Sale materials and signs can be downloaded and printed for use in-store.”
Interrupcion* products are already laying the groundwork for the consumer connection. “Every package we sell has links to the website,” says Goldberg. “We’re also utilizing QR codes that connect direct to the site as well.”
The company foresees working with retailers to foster even greater demand for Taste Me Do Good* Fair Trade products. “We want to transparently communicate and report on social and environmental impacts generated by our organization to inspire visitors about the power of their purchases,” says Goldberg. “With our retail partners, we can work together to better reach those customers who truly care about these issues.”
For more information, please visit www.interrupcion.net
Interrupcion* Taste Me Do Good* guarantees fair pay and safe work for the people harvesting the foods we enjoy and greater sustainability for the earth we all share. We are a community working to build a better farming and nutrition system centered on the human being, through conscious consumption, sustainable development, fair trade, organic farming and biodynamic nutrition. We develop and supply an ever-growing assortment of top quality delicious organic and fair trade foods, continually investing in the sustainability of each of our supply chains and building a network of producers and consumers joined by the common desire to build a better world through responsible action.
Source: Interrupcion*
