NEW YORK — Ketchum, one of the world's leading public relations agencies, has been selected by Dallas-based Daisy Brand Cottage Cheese as its PR agency following a competitive pitch. Ketchum will support the brand's consumer and influencer outreach program through initiatives such as research and analytics, message development, local and national conference support, and digital and social media.
"We selected Ketchum based on the agency's deep food expertise and their strategic and creative thinking," said Marjie Laurent , Senior Brand Manager for Daisy Cottage Cheese. "We also see the experienced Ketchum team as an extension of our own team."
"We're thrilled to be forming a partnership with Daisy Brand Cottage Cheese," said Julie Schumacher Ciardiello , Partner and Director, New York Food & Wellness Practice, at Ketchum. "The assignment is a perfect match for our team's expertise, and we look forward to helping Daisy Brand Cottage Cheese tell their story."
About Ketchum
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. Named 2012 PR Agency of the Year (PRWeek) and the winner of an unprecedented three consecutive PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a unit of Omnicom Group Inc. (NYSE: OMC), visit www.ketchum.com.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Daisy Brand
For more than 90 years, Daisy Brand has provided high-quality dairy products that offer a good value. From the makers of pure and natural Daisy Sour Cream, Daisy Brand Cottage Cheese is also 100% pure, contains only four ingredients with no preservatives or added growth hormones, and is gluten free. As an excellent source of protein, and a good source of calcium, Daisy Cottage Cheese boosts flavor and nutritional value when added to healthy good-for-you foods such as fruits, vegetables, nuts and whole grains. Daisy Cottage Cheese is available nationwide in both low fat (2 percent) and regular (4 percent). Visit daisybrand.com for more information.
Source: Ketchum
