PHILADELPHIA, PA — Marnie Zahn Resnick, co-founder of Annie's Euro Bakery, has paid close attention to the baking industry since the recession hit. Here, she comments on an article that asserts that consumers have opted to cook at home instead of dine out at restaurants or fast food organizations. While this is true, consumers have been spending less money eating out, Resnick asserts that this does not necessarily mean that families have had to forgo what some may consider the luxury of dessert.
When the recession hit, many families lost their financial footing and had to turn to more frugal practices with regard to their eating habits. For numerous families, this meant eating out at restaurants and fast food joints less frequently and cooking at home more often; however, this does not mean that families necessarily had to forgo the convenience of fast food. Resnick, who has created a line of desserts that are both decadent and perfect for individuals who are in a hurry, explains that food items that can be frozen and quickly prepared have become popular with families that are on a budget but do not want to forgo certain products–such as dessert.
"Our strongest selling category is our individual desserts," asserts Marnie Zahn Resnick. "The customers don't feel like they are eating as much because the portions are smaller. Additionally, they are able to share different flavors with friends and family without feeling guilty for ordering multiple large desserts. Plus, our flavors are endless! The price is affordable and our customers can freeze these treats for later. Because they thaw within just 15 to 20 minutes, they are the perfect ending to any meal."
The desserts that are offered by Annie's Euro Bakery range from full-size cakes to individual size treats. As such, Resnick asserts that the company produces delicious desserts that are perfect for virtually any occasion, whether it is a special event or a quiet night spent in. Marnie Zahn Resnick encourages interested individuals to check out the catalogue of desserts offered by the company.
ABOUT:
Marnie Zahn Resnick opened Annie Pies Bakery in 1991 with her mother. After building a successful brand, the entrepreneurs decided to sell to David's Cookies and, since, Resnick has worked to continue to expand the newly renamed Annie's Euro Bakery into a regional favorite. Resnick is passionate about her work and about baking, which shows in the creative and incredibly executed desserts that the company offers its clientele. Currently, Resnick is the Florida territory manager for the company, which allows her to introduce new distributors and clients to the brand while working directly with customers to ensure that their needs are met. Annie's Euro Bakery has received a wide range of recognition, including accolades from several shows on The Food Network.
Source: Annie's Euro Bakery
