New York, NY – New Zealand’s Zespri announced its Green, Gold and Organic kiwifruit varieties will be arriving in North America mid May, two weeks earlier than expected. Aligned with Zespri’s socially and environmentally responsible business practices, Zespri’s premium superfruit are transported by ship, an efficient form of bulk transportation to deliver optimal freshness while minimizing the environmental footprint.
This year’s kiwifruit from the grower-owned network in the Bay of Plenty is expected to be of high quality and brix level. Zespri will also be putting extra emphasis on its niche line of organics this year to meet the demands of the growing segment of discerning consumers in North America interested in buying organic. And consistent with past seasons, Zespri will be supporting its loyal retailers with customized marketing support and programs throughout the season lasting May until November 2013.
“At Zespri we’re dedicated to investing in research and grower education to harvest the most delicious kiwifruit in the most environmentally-conscious way,” says Zespri’s Global Marketing Manager and Head of Sustainability, Glen Arrowsmith. “Maintaining the quality of our natural resources and farming methods is critical, as is making sure that our kiwifruit consistently delivers consistent quality, nutrition, and taste to our consumers.”
Zespri has also invested in a new variety of kiwifruit, Zespri SunGold, which has a high level of productivity and all the taste and storage attributes sought out by retailers and consumers. Zespri expects SunGold volumes to increase from 2014, as the vines are established.
As one of the most nutrient dense fruits, Zespri consistently delivers quality fruit that is delivered in an environmentally responsible way. The kiwifruit are a great source of vitamin C, dietary fiber, potassium, folic acid, vitamin E, carotenoids and other antioxidants. They have a low glycemic index (GI), are low in fat, and a great fruit to eat daily.
Zespri
Zespri is the world's largest kiwifruit marketer, with over 2,700 growers producing and exporting more than 100 million trays of kiwifruit a year to over 60 countries. Zespri is a grower-owned cooperative of New Zealand kiwifruit growers, with the aim of ensuring top quality Zespri Kiwifruit are provided to consumers around the world. For more health information and easy summertime recipes, please visit www.zesprikiwi.com or check us out on Facebook at www.facebook.com/ZESPRIkiwifruit .
Source: Zespri
