In 2008, our groundbreaking Power of Brands study revealed that branding does matter in the meat case.
Five years later, following the longest downturn in the U.S. economy since the Great Depression, we wanted to know if branding still matters in the meat case.
The Power of Brands study, conducted jointly by Midan Marketing and Shugoll Research, is a continuation of the 2008 Power of Brands study, the first of its kind to assess the role that brand plays when consumers select and purchase meat.
To read the rest of the story, please go to: Midan Marketing
