There’s nothing like fresh produce straight from the farm. Green markets are popping up all over the country to meet growing demand for high quality food. But if you don’t have the time or the patience, you certainly have options. FreshDirect is one of the largest online grocers that’s been clicking with consumers seeking quality.
Grocery delivery services aren’t new; they’ve existed as long as the stores themselves. While overall grocery store sales in the U.S. fell 2.1% last year, online grocer sales jumped over 8%, according to IBISWorld. Further, they estimate online sales to grow 9.5% annually into a $9.4 billion industry by 2017.
The largest is Peapod, a service that delivers goods specifically from grocery store chains Stop & Shop and Giant Foods. The company started in Illinois in 1989 and now covers 24 markets in 13 states. FreshDirect is the new kid on the block, started in New York in 2002.
Breakout sat down with the co-founders, Jason Ackerman and David McInerney, to digest exactly what sets FreshDirect apart.
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