CINCINNATI, OH — Stonyfield, the leading organic yogurt company, has chosen Empower MediaMarketing as its media agency of record. The independent media agency will handle all of Stonyfield's paid media efforts and help Stonyfield with its search engine marketing and content marketing efforts.
"We wanted a strategic media agency with a deep understanding across all types of media," said Carol Billings, Stonyfield marketing communications director. "We chose Empower to support our marketing efforts across all Stonyfield products and to prove media's impact on the results we achieve."
Stonyfield is an early adopter of content marketing. The company started blogging in 2004 and is cited as one of the first consumer brands to do so.
"Stonyfield is one of the first consumer brands to understand content's role in the larger media mix," said Jim Price, president of Empower MediaMarketing. "Content is the new ad unit so, in addition to our paid media responsibilities, we are working with Stonyfield to use content more effectively to build and engage a broader consumer audience."
About Empower MediaMarketing
Empower MediaMarketing is one of the largest independently-held media agencies in the nation. We plan, buy and create media and we deliver proof our clients' media investments are driving positive results. We can be found online at our web site as well as on Twitter, LinkedIn and Facebook.
About Stonyfield
Stonyfield, celebrating its 30th year, is the leading organic yogurt company. Its certified organic yogurts, smoothies, milk, and frozen yogurt are distributed nationally. The company advocates that healthy food can only come from a healthy planet. Its use of organic ingredients helps keep over 200,000 farm acres free of toxic, persistent pesticides and chemical fertilizers known to contaminate soil, drinking water and food. To help reduce climate change, Stonyfield offsets all of the CO2 emissions generated from its facility energy use. Stonyfield also donates $2 million of its yearly profits to efforts that help protect and restore the Earth. For more information about Stonyfield, its products and initiatives, visit www.stonyfield.com or follow Stonyfield on Twitter @Stonyfield and on Facebook www.facebook.com/StonyfieldFarm.
Source: Stonyfield
