Salinas, CA — Coastline announces the unveiling of a new design for its 2 ct. Lil Gem Hearts which became available last month. The development of the new package design reflects Coastline’s commitment to providing exceptional customer service and support. Coastline solicited input from local retailers to aid in the development of the design to ensure broad acceptance and appeal.
Not only will the outward appearance of the bags be noticeably different, customers will also appreciate the enhanced physical characteristics. The new bags are eye catching with a detailed description of what is inside the bag.
The new look-and-feel is a significant improvement over the old packaging. Introducing visuals of what Lil Gem tastes like not only simplified the communication, it also gave the packaging ‘shelf pop’. Although our look has changed on the outside, inside you’ll find the same great tasting Lil Gem.
We are always thinking of ways to improve customer satisfaction. Little Gems look like tiny versions of romaine lettuce, with a crisp, crunchy texture and a sweet flavor that is very similar to butter lettuce. “These gems are more resistant to the blister and peal than are other lettuces. Shelf life is nearly twice that of most other lettuces,” says Phil Adrian, CEO at Coastline.
Vivian Sotelo, Marketing Manager said, “Our vision is to enable clients to enhance their competitiveness, create new sources of economic value and drive revenue growth.
Come by our booth # 530 at the Annual CPMA show in Toronto, Canada on April 17-20, 2013 and see all of our fresh vegetables.
Coastline is committed to the highest levels of quality and service since 1991. We have been servicing our customer needs as a year-round grower/shipper of more than 25 fresh vegetable commodities. Our programs are built around the values of our customers, maintaining consistent lines of superior service, and managing expectations to ensure that you get exactly what you expect.
Source: Coastline Produce
