As competition for grocery spending continues to intensify, O'Hara grocer Giant Eagle announced it plans to lower prices on more than 3,000 popular items by an average of 15 percent.
The promotion, which follows earlier low-price-lock offers that began in October, offers another indication of how important the perception of value is in the uncertain economy to retailers trying to keep customers.
Wal-Mart and Giant Eagle have been battling it out in ads where each compares receipts to prove that the other retailer doesn't offer better deals. And both face competition from stores like Bottom Dollar Food, Aldi, Target and Trader Joe's, along with dollar stores and drugstores.
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