Providing consumers with as much information on where their seafood comes from and when it was caught is becoming increasingly important in B.C.'s fishing industry, according to David Ernst.
Ernst is the owner of Nanaimo's Sea Drift Fish Company which processes ground fish caught locally.
He said he fully supports the province's latest initiative to assist Ecotrust Canada's "ThisFish" program, a web-based seafood traceability system that was developed in collaboration with the B.C. fishing industry to connect consumers to fish harvesters.
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