Beaverton, Ore. – Reser’s introduces two new flavors to its mouth-watering line of popular salsas. Baja Cafe® Peach Mango Salsa and Baja Cafe® Fire Roasted Salsa are available in retailers nationwide. “Salsa is one of the best-selling items in the Mexican food segment. These salsas offer incredible versatility and make a great topper for grilled chicken, fish and even baked potatoes,” states Lacey Werner, associate category manager.
Baja Cafe® Peach Mango Salsa: Ripe peaches are mixed with chunks of sweet mangoes to create this fresh and fruity mild salsa. “Fruit-based salsas are ‘on-trend’ so this was a natural addition to our line,” states Werner. According to Mintel Data, mangoes are now among the top five salsa ingredients.
Baja Cafe® Fire Roasted Salsa: A mix of juicy fire roasted tomatoes, minced garlic and jalapeno chilies gives this salsa a smoky flavor, with just a kick of heat. This medium salsa offers a great depth of flavor. Werner states, “Many consumers are getting more adventurous when it comes to spice levels. This salsa offers a nice kick, while still delivering a rich flavor.”
Pricing and Availability
Consumers can find the new Baja Café Salsas in retail deli departments across the country. The salsas are available in 12 ounce containers with a suggested retail price of $2.99. The new salsas are part of a Baja Cafe line update which includes new packaging that makes it easy for consumers to quickly find each salsa’s “heat level.”
About Baja Café® Salsas
Baja Cafe® is a delicious and convenient line of Mexican foods inspired by the sun drenched Baja region of Mexico. Baja Café Salsas make it festive and fun to bring together family and friends.
About Reser’s
Oregon-based Reser’s is the leading North American provider of deli salads, fresh salads, side dishes and prepared foods. Reser’s makes fun times easy and affordable for every family. Reser’s famous potato salad is a family favorite at picnics, BBQs and tailgaters across the country. Founded in 1950 by Earl and Mildred Reser, the company remains privately owned and operated and committed to providing delicious foods for the supermarket and food service industries. Reser’s employs approximately 4,800 people in 18 facilities in the U.S. and Mexico. Visit www.resers.com.
Source: Reser’s
