VICTORIA – Soon British Columbians will be able to trace where their purchased shellfish comes from as part of the B.C. Government's Buy Local program.
The BC Shellfish Grower's Association is receiving $35,125 to develop promotional materials to be used at trade shows and for website development, including social-media tools and a mobile application.
The social-media tools will help bridge the gap between producer and consumer through interactive tools such as video, health and nutrition information, recipes, a mobile web app, and an 'oysterpedia' detailing the various oysters grown in B.C.
The Buy Local program offers successful applicants matching funds up to $100,000 to launch or expand local food marketing campaigns.
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