During the Gerbera meeting on Wednesday, 13 February, Gerbera growers representing 100 per cent of the turnover voted for the promotion plan of the FloraHolland Gerbera Product Commission (FPC). In total, 78 per cent of total product sales in 2012 was included in the vote.
Product-specific promotion scheme
The Gerbera product group was the first one among the cut flowers which used the new product-specific promotion scheme. At the general members' meeting on 6 December 2012, the members approved this scheme. During a product meeting a vote is taken concerning a previously submitted plan for product-specific promotion, including the proposed percentage that will be retained to make implementation possible. If the outcome of a vote is 66.7 per cent or greater, all producers (members and non-members) will have the agreed percentage deducted periodically. This applies for the year it is approved and the duration indicated in the plan.
Promotion action `Summertime, Gerbera time' going strong
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