Sunkist Kicks Off 2-Week Lil Snappers Promotion At Winn Dixie/Bi-Lo On Valentine's Day

Sherman Oaks, California –-To support the recent launch of its Lil Snappers™ line, Sunkist and Stemilt are running an in-store radio spot at Winn Dixie and Bi-Lo as part of a Valentine’s Day promotion that highlights Cara Cara navel oranges and Pink Lady apples.

The radio spots will run for 2 weeks and focus on the new Lil Snappers premium, kid-size fruit that comes packaged in re-sealable three-pound bags. “The in-store radio ads are fun, informative spots expected to generate excitement about the new Lil Snappers product line and its strong appeal to kids.” said Julie DeWolf, Director of Retail Marketing at Sunkist Growers.

The complete radio spot is attached for your reference. Please visit www.lilsnappers.com for more product details.

About Sunkist

Sunkist is a cooperative of family growers since 1893. Steadfast to its commitment to provide quality fresh fruit, Sunkist is one of the world's oldest and largest citrus marketing cooperatives, packing millions of cartons of fruit each year.  Expanding its presence beyond the produce aisle, the Sunkist® brand has licensed its name to more than 700 products – ranging from vitamins to beverages – in over 55 different countries. For more information about Sunkist, visit www.sunkist.com. Follow Sunkist on Twitter, Facebook, and You Tube. Sunkist is a registered trademark of ©2013 Sunkist Growers, Inc. All Rights Reserved.

About Stemilt

Stemilt Growers is a leading tree fruit growing, packing and shipping company based in Wenatchee, Washington. Owned and operated by the Mathison family, Stemilt is the leading shipper of sweet cherries and the largest supplier of organic tree fruits in the nation. Stemilt has also demonstrated a commitment to sustainable agriculture and social responsibility since 1989, when founder Tom Mathison launched the company’s Responsible Choice program. For more information about Stemilt, visit www.stemilt.com and follow Stemilt on Facebook, Twitter, and You Tube.

Lil Snappers is a trademark of Stemilt Growers, LLC, used under license.

Source: Sunkist