MPS General Manager, Theo de Groot, presented the new campaign for sustainable ornamental produce at the 2013 IPM Fair in Essen. Together with Jan Roelofs, Chairman of BGI, he unveiled the new slogan, illustrating that MPS will make some minor changes in the Fair Flowers Fair Plants concept. MPS will continue to cooperate closely with other qualified organisations in certification. The strong basis, prepared by FFP’s board, will be developed into a unique marketing concept for participants.
IPM-Essen was chosen for the launch of this new campaign, since the German market is showing growing interest in ‘Fair’ produce. Many exhibitors, presenting top-quality products, make a claim for sustainability. MPS is convinced that Fair Flowers Fair Plants will experience Germany to be a booming market in the next year. Good contacts with major partners give great confidence in this regard. After the Swedish and Austrian Florists who have already joined the concept in large numbers, German Florists will use Fair Flowers Fair Plants as their answer to the sustainability claim big supermarkets.
The only obstacle seems to be the absence of certified plants and flowers. This is a hurdle to be taken by MPS and by the producers already involved in environmental and social certification and auditing. This will be easier to do, considering wholesalers in the abovementioned countries have indicated their willingness to provide accurate information concerning their supply features, certification included. MPS presented itself as an energetic and motivated candidate for the job.
Source: Fair Flowers Fair Plants / MPS
