PLACENTIA, Calif. – Sunrise Growers~Frozsun Foods, a leader in frozen fruit solutions, strawberry growing, marketing, and processing, today announced the hiring of California Strawberry Commission executive Mark Murai to the newly created position of Vice President of Strategy & Development. Mr. Murai’s hiring is another key move in Sunrise Growers’ strategy to expand their global presence, strengthen their sourcing capabilities, enhance sustainability programs, and accelerate new business growth plans.
“Mark is a results-oriented executive with exceptional agricultural expertise and strategic leadership. This newly created position is pivotal to the future development and growth of our company,” said Ed Haft, President and CEO/Sunrise Growers~Frozsun Foods. “We will draw on Mark’s knowledge of emerging farming and processing technologies, cutting edge food safety and sustainability practices, and thorough understanding of berry industry dynamics to enhance our supply chain, product innovation, and most importantly customer satisfaction.”
Mr. Murai, a third generation strawberry grower, led the commission to execute landmark initiatives in global trade, food safety, actionable crop research and extensive medical research into the health benefits of berries. “I am honored to have had the opportunity to lead the commission and to develop key strategies that will support the healthy future growth of our industry. Sunrise Growers~Frozsun Foods captured my attention as an industry leader,” said Mr. Murai, “Ed and his team have developed a strong customer-driven approach to the business and a results-oriented culture that is in line with my principles. Through my years at the commission, I know that consumers seek a highly satisfying strawberry experience in both fresh and frozen products. At a time when berry consumption is on the rise, I look forward to building on the company’s strong momentum while finding new opportunities for growth and innovation,” he added.
Sunrise Growers ~ Frozsun Foods is the leading strawberry processor in the U.S. and one of the top marketers of frozen fruit and fresh strawberries. Recognized for their award-winning private label retail and foodservice programs, the company is vertically integrated allowing control of product throughout the supply chain. From specialty toppings to beverage bases and smoothies and a full line of innovative frozen fruit products, Sunrise Growers~Frozsun Foods services a wide range of Retail, Industrial and Foodservice customers.
Source: Sunrise Growers ~ Frozsun Foods
