To-Jo Fresh Mushrooms, Inc. announces that Julie West Petrovick has joined the company as Director of Marketing. In this role, Ms. Petrovick will be responsible for the develop- ment and implementation of innovative marketing strategies for both the fresh and food products divisions of the company. She will also be responsible for the company’s in-house creative services initiatives.
Prior to joining To-Jo, Ms. Petrovick was the Senior Sales Coordinator for Modern Mushroom Sales Company. During her 14-year tenure at Modern, Julie was the liaison between the farm, customers, and the sales force. She designed and produced marketing collateral for both the food service and retail segments and was instrumental in the development of Modern’s web site and social media efforts. In addition, she wrote and prepared sales analytics, designed and implemented trade show displays, partnered with customers’ IT/software personnel, and performed special project work for senior management.
”We are delighted to have Julie join the To-Jo team. She brings a broad combination of marketing skills, operational/financial knowledge and produce experience. We believe she will make a remarkable and immediate impact within our organization,” said Anthony D’Amico, President and fourth-generation leader of To-Jo Mushrooms.
A native of Greensboro, NC and resident of Wilmington, DE, Julie will be based out of To-Jo’s corporate offices in Avondale, PA.
To-Jo Mushrooms is a producer/grower of fresh mushrooms including whites, browns, and specialties and a processor of value- added mushroom products. Distribution to some 22 states of its fresh products is by a company-owned fleet; value added processed products are distributed nationally.
Source: To-Jo Fresh Mushrooms, Inc.
