BEAVERTON, OR – Beaverton Foods is expanding from the specialty condiments aisle to delicatessens and restaurants with its new Pacific Farms™ Authentic Wasabi. The 1 oz. refrigerated single-serve cup joins the 3.5 oz. jar, which hit the national grocery marketplace this spring. The suggested retail price is $1.49 for the 1 oz. cups. The 3.5 oz. jar retails for $5.99 and 1.53 oz. tube retails for $4.99. There is also a 13 oz. foodservice size available.
CEO Domonic Biggi said Beaverton Foods has watched the growing market for authentic wasabi products. This consumer demand is in part why the company acquired the Pacific Farms brand a year ago.
“Beaverton Foods wanted to fill a much-needed gap,” Biggi said. “Most wasabi products now available in the marketplace are made with mustard flour, horseradish powder, fillers and artificial colors – not authentic wasabi. We are excited with the Pacific Farms line extension and it has been well received by consumers.”
Jeff Kaisaki, Produce Manager of Uwajimaya in Bellevue, WA confirmed Biggi’s sentiments noting the Pacific Farms Authentic Wasabi is developing a loyal following.
“I could never go back to the powdered or tube stuff,” Kaisaki noted. “They both have been sitting untouched on my shelf at home ever since I picked up my first jar of the fresh prepared wasabi. I have notice a demand for the single-serve wasabi, particularly with our lunch crowd and back in our seafood department.”
Beaverton Foods is the largest producer of non-refrigerated horseradish and award-winning specialty mustards in the US* and it is the largest Safe Quality Food (SQF) certified processor of authentic wasabi products in North America. The company also offers a widevariety of best-selling gourmet sauces, garlic, spices, and other unique specialty condiments packaged under these labels: Beaver, Inglehoffer, Napa Valley, Tulelake and Pacific Farms. In addition to its own brands, the company develops, produces and co-packs a broad range of products for companies in the country and abroad.
About Beaverton Foods:
Since 1929, the privately held Beaverton Foods has thrived by following wholesome business practices set in place by Founder Rose Biggi (pronounced Bee Gee). What started in Rose’s basement, grinding and bottling homegrown horseradish roots, has now grown to a family owned, multimillion dollar corporation with more than 150 specialty condiments. These products are sold in mainstream grocery and specialty foods stores, restaurants, and gourmet shops throughout the US and in 15 foreign countries. Today, Rose’s son Gene Biggi serves as company President. The company has 72 employees at its 70,000-square-foot headquarters based in Hillsboro, Oregon.
In addition to its HACCP program this third generation family owned company also has kosher certification, organic certification, and is in the process of adding SQF (Safe Quality Food) certification. For more information, call (503) 646-8138 or visit www.beavertonfoods.com. Orders can be made online or by calling (800) 223-8076.
*I.R.I., Total US Food, 52 weeks ending Oct. 7, 2012
Source: Beaverton Foods
