YUBA CITY, CALIF. – Sunsweet Growers Inc, the nation’s leading marketer of prunes, specialty dried fruit products and fruit juices, announced the promotion of Jeff McLemore to the role of Vice President of North America Marketing.
In his new role, Mr. McLemore will oversee Sunsweet marketing efforts in North America, including prunes,juices, and specialty fruits. “We see substantial growth opportunities in our business”, said President, Dane Lance. “Jeff has been responsible for driving key initiatives for the Sunsweet brand. His contributions in the North American market have redefined consumer perceptions of prunes and driven category growth. We have no doubt he will have similar success in his new position.”
“Jeff’s promotion recognizes his significant role in recent game-changing initiatives at Sunsweet and his ability to blend marketing vision with real-world sales execution,” said Brad Schuler, Vice President of Global Sales & Marketing.
Jeff’s new role reflects his 8-year dedication to the growth and development of Sunsweet’s dried fruit business. Jeff has been directly involved with virtually every new Sunsweet product introduction for the domestic market, including the development and launch of Sunsweet Ones, D’Noir Prunes, Plum Amazins, and Sunsweet Mango. These products now account for over 30% of Sunsweet’s North America Dried Fruit brand share.
Prior to Sunsweet, Jeff held the position of Director of Category Management at Dole. He also has experience as an Information Analyst directly responsible for the Kroger account for Hartz Mountain. Jeff holds a Bachelor’s degree in Marketing from the University of Wisconsin – La Crosse.
Sunsweet Growers Inc, established in 1917, 95 years of experience and heritage in producing the highest quality dried fruits. The California-based cooperative of 300 grower/members is the worldwide leader in prunes and related products. Mostrecently, the product portfolio has been expanded to include a full line ofdried fruit snacks and juices: all designed to fit today’s need for healthy and convenient food choices.
Source: Sunsweet Growers Inc.
