A group of Halifax marketing professionals are out to raise the value and international profile of the Canadian lobster.
Led by Harm Guers, founder and owner of Mingle Magazine and Apeeling Orange Communications, the yet-to-be-named co-operative is working to establish industry standards to ensure only top-quality Canadian lobster make it to market.
The payoff, Guers said, will be increased revenues through the supply chain as consumers all over the world vie for the best lobsters and those caught in a socially responsible way.
“Right now, there is no value attached to the Canadian lobster, so the lowest price goes, and that, in turns, translates to lower prices at the dock,” Guers said Wednesday.
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