A number of wholesalers and purchasing companies from The Netherlands have partnered on the launch of a new quality brand for seasonal cut flowers: ‘Linea Natura’. The line will be introduced to the chain in the coming months.
The new label is intended to help certain floriculture products stand out more in the market, the involved traders indicate. The Linea Natura product line is tailored specifically to the more exclusive seasonal cut flower assortment, and those blooms are procured from a select few traders only.
The choice for seasonal flowers is a conscious one, the organizers point out: their breeding requires a technical know-how that is not available just anywhere. The initiators hope that this exclusive character will appeal to the more high-end (international) flower shops.
To read the rest of the story, please go to: Florint