The problem with Oregon's seafood is that much of it is shipped elsewhere for processing. As little as 15 percent of the fish caught here is consumed here.
Duncan Berry set out to change that with Fishpeople.
The company did a careful analysis of Oregon's seafood supply chain to find out what was working and what wasn't, and to find the reasons why Oregonians aren't eating more of their seafood bounty. One of the first things the founders discovered: Oregon is missing a definitive seafood brand.
"If we're sustainability gurus and foodies why haven't we done what's been done elsewhere in the U.S.?" Berry said. "There is no truly Pacific Northwest seafood brand."
With pre-packaged, locally sourced seafood entrees — four of them are on store shelves so far — Fishpeople is aiming to become that brand.
To read the rest of the story, please go to: Sustainable Business Oregon