SALINAS, CA – King Features and Taylor Farms is proud to announce Popeye Superfood, a fresh product line that includes mature spinach, baby spinach and spinach mix in a bag. The Popeye Fresh product line’s packaging and website are designed to engage children and their families through fun and education by incorporating Popeye and his friends to build awareness about fresh spinach and healthy eating and the benefits of this superfood.
Each package is stamped with the Popeye Approved Superfood seal. As a superfood, fresh spinach is packed with a premium supply of antioxidants and essential nutrients that is wholly beneficial for the body and all its functions. People, young and old alike, can go to the website to get healthy spinach recipes to try at home. Educators can go to the website for lesson plans on how to teach the health benefits of fresh spinach and make learning about it fun.
The Popeye Fresh product line has a variety of fresh spinach to choose from. Mature spinach is picked at the peak of its maturity to give a full, hearty spinach leaf. Baby spinach has tender leaves perfect for salads. And then there is Popeye’s spinach mix that is a delicious blend of spinach, green leaf and red leaf lettuce. On the front of each of the Popeye Fresh Foods family of products, which are sold both in the U.S., and Canada, are nutritional callouts as well as an oversized, colorful Popeye character.
“Taylor Farms recognized the power of the legendary sailor. Taylor Farms has always worked to keep their packaging designs fresh and innovative, while still being fun and friendly,” said Frank Caruso, Vice President of Creative, at King Features Syndicate, Inc. “And with Popeye on the packages, Taylor Farms has parents teaching their kids that eating healthy will keep them [like Popeye says], ‘strong to the finish…if they eats their spinach!’”
Woven throughout the nutritional facts on the Popeye Fresh website, www.popeyefreshfoods.com, are the fun-loving characters of Popeye, Olive Oyl, Swee’Pea, Wimpy and Brutus touting the benefits of fresh spinach. Here kids can learn about each character, download coloring pages and games. But at the heart of the fun is the mission of educating young people about the benefits of eating healthy superfoods, like fresh spinach.
“Popeye is an iconic superhero that symbolizes both American nostalgia and the benefits of fresh spinach,” said Kim St. George, Senior Director of Marketing, at Taylor Farms. “You cannot find another animated character that is so closely associated with the superfood spinach.”
For more information on fresh spinach and Popeye Superfood, please visit www.popeyefreshfoods.com.
About King Features Syndicate
King Features is the world’s premier distributor of comics, columns, editorial cartoons, puzzles and games. From its many popular comic strips and panels to columns by well-known personalities, King Features have covered the world with informative, entertaining features for today’s readers. A member of Hearst Entertainment and Syndication Group, King Features is also one of the largest and most experienced organizations in merchandise licensing and entertainment. In recent years, the company has expanded its portfolio and now represents a varied array of pop culture and art properties.
About Taylor Farms
Founded in 1995 by Bruce Taylor and several partners, Taylor Fresh Foods has been providing the freshest quality salads and cut vegetables to its customer in its quest to become America’s favorite salad maker. Through its continued product innovation and improvement upon production methods, customers have come to trust and expect the quality of Taylor Fresh Foods. Today, the company has 11 strategically placed plants throughout the nation and one in Mexico in order to supply its customers with the freshest, best-tasting products in the industry.
Source: Taylor Farms
