High-quality mini-Phalaenopsis now have a common brand and a new image: LITTLE LADY®.
With the creation of the LITTLE LADY® network, the three leading growers of mini-Phalaenopsis now have a strong and highly recognisable brand for the trade and for the consumer, making it easier for the entire distribution channel to source the high-quality, profusely-flowering and long-lasting LITTLE LADY® product.
The market has a need for an easily recognized product with continuity and reliability in assortment, colours, quality and availabilty – with LITTLE LADY®, all of these needs are met.
SOGO Team (DK), VG Orchids (NL) and Meyer Pflanzenkulturen (CH) have been working together with the breeding companies to select the best new varieties for this program. By exchanging technical cultivation information, they continuously strive to provide the very best product for both trade and consumer.
In commercial terms, all three growers retain their independence and identity. Each company has its own distribution channels and its own style in serving the market and its customers. In the future, they strive to exploit synergies in cultivation and packaging to further improve the uniformity and market recogition.
For more information please contact Renate van Geest (06 10 71 29 24) http://www.little-lady.eu/en
Source: LITTLE LADY®
