Nature Fresh Farms Sales Inc. is excited to announce it has added two industry veterans to the sales and marketing team.
In his role as General Manager, Frank de Vries brings 20 years of greenhouse produce industry experience to the organization in the fields of international grower procurement, sales and management. With degrees in Business Administration and Corporate Law, Frank previously worked for Dutch grower cooperative giant The Greenery. Moving up through the ranks in his fresh produce career, Frank most recently served 5 years as GM in The Greenery’s Philadelphia, PA operation.
As Director of Business Development, Ray Wowryk brings more than 35 years of retail and wholesale experience to represent and service a wide range of sectors within the fresh produce industry. In recent years Ray has operated his own Calgary-based consulting business working with clients to identify new opportunities for growth and profitability.
Ray has experience in the retail sector as both a Produce Buyer and Category Manager enabling him to see the industry clearly from the retail perspective. In the wholesale environment, he has developed and maintained marketing programs with international partners and growers.
With a young but experienced marketing team in place and an exciting variety of award winning produce supported by a well-invested state of the art 130 acre greenhouse farm, it was easy for Frank and Ray to make the decision to be part of the future at Nature Fresh Farms Sales Inc.
As leaders in the industry of controlled greenhouse produce marketing, food safety, sustainable farming practices and Certified Greenhouse Grown status, these gentlemen will help drive Nature Fresh forward to embrace the prospects that lie ahead.
Frank and Ray look forward to meeting with the produce community in their new roles to explore future tasteful and healthy opportunities. Contact them today to see what Nature Fresh Farms can do for you.
Source: Nature Fresh Farms Sales Inc.
